“s” : “aapl,lnkd,msft”,”k” : “a00,a50,b00,b60,c10,g00,h00,l10,p20,t10,v00″,”o” : “”,”j” : “”
On Tuesday July 19, 2011, 11:45 am EDT
Tech giant Microsoft Tuesday became the first major company to endorse “crowd commerce,” a fast-growing form of eCommerce that is gaining traction in some of Silicon Valley’s highest circles.
Simply put, the goal of crowd commerce is to connect an army of mobile smart phone users with individuals or businesses that need things from those users, and are willing to pay for them.
Microsoft (NasdaqGS:MSFT – News) will be using this ‘crowd’ to seek out tens of thousands of photos of businesses around the country as part of a massive project to improve photographic content on its search engine Bing.com.
“We’ll be making the most of this great imagery on Bing this fall and winter, and we hope that it will become another strong feature to help attract customers,” a Microsoft spokesperson told CNBC through email.
Microsoft has placed that enormous challenge on the shoulders of Gigwalk, a Mountain View, California startup that launched just nine weeks ago, but has already gained enormous interest from the Apple (NasdaqGS:AAPL – News) iPhone community with its flagship Gigwalk application.
The Gigwalk app matches iPhone users (looking to make a few extra dollars) with companies that need a specific location-based task done, and are willing to shell out the cash for it.
“They [Microsoft] asked us, hey, could your workforce be deployed to capture panoramic photos, tens of thousands of businesses, in all the metro areas you support?” Gigwalk CEO Ariel Seidman tells CNBC. “So we said sure.”
With the lure of quick and easy payouts-Microsoft will pay between $ 4 and $ 7 per photo job-Seidman, a former Yahoo mobile products manager, has successfully grown a large following.
Tuesday, the company announced that its user base has reached 50,000, and that companies are now posting over 100,000 paying ‘gigs’ (the app’s slang for a job) on its app.
Landing Microsoft as a major partner was not without its challenges. In order to allay potential concerns about Gigwalk’s near-anonymous user-base (pretty much anyone can sign up), and to justify the cost the program would incur to Microsoft, Gigwalk first had to prove its users were up to the task via a trial pilot program.
“We certainly wanted to be convinced that we could get good overall quality from a large casual workforce,” a Microsoft spokesperson said. “And the results of our trial in New York City suggested we could.”
Gigwalk’s clients also include navigation company TomTom and the popular website Menupages.com.
Follow Yahoo! Finance on ; become a fan on Facebook.
From our Blog
- 15 items That You Should Either Recycle Or Thrown In The Trash October 5, 2016
- What to Ask When Looking for a Waste Collection Provider October 3, 2016
- Why You Need a Dumpster September 21, 2016
- Neighborhood Togetherness Matters & Clean Up Does, Too September 19, 2016
- What Waste Should You Recycle And Throw In The Trash? August 3, 2016
- Dumpster Rentals for Business Owners August 1, 2016
- Picking a Dumpster for Your Next Roofing Project July 19, 2016
- Consequences of Illegal Dumping and Littering July 13, 2016
- How To Dispose Of Debris? June 14, 2016
- When Is A Good Time To Clean Out Your Waste? June 13, 2016
2011 2012 Announces best Call Clean Company Conference Connections Covanta diving dumpster dumpsters Energy Ewaste Garb garbage Harbors Holding Identity Inc. Industry Landfill Management Plant power Present Progressive Recycling Release Rental Reports Republic Second Services Solutions Stericycle stock Third TRASH TriTech Veolia Waste yard Year
- Dumpster Diving for Gourmet Pig Feed – Novella Carpenter July 10, 2011
- A Shout Out To Eating Garbage: Dumpster Diving on CBC September 17, 2011
- MythBusters – Dumpster Diving Trailer July 16, 2011
- Kris Kemp: Dumpster Diver August 21, 2011
- What should happen after my character gets beat up? June 6, 2011
- Frugal TV – Dumpster Diving for Coupons June 11, 2011
- Dumpster Dive (Director Commentary) September 24, 2011
- Dumpster Divers Spark Palin Probe September 11, 2011
- Auburn-Placer 1 yard dumpster June 8, 2011
- Can Opener? We don’t need no stinking can opener! June 19, 2011