Norwalk, Conn. (PRWEB) December 10, 2007

Protecting your financial information is a critical factor in preventing identity theft, reports Privacy Matters Identity (SM), a leading security membership program offered by Adaptive Marketing LLC, but too often, consumers fail to take even the smallest precautions. Unfortunately, these oversights can wind up costing them significant amounts of time and money to restore their identities.

A 2006 survey released by the Council of Better Business Bureaus and Javelin Strategy & Research noted that 63% of potential acts of identity fraud could be avoided through heightened consumer awareness. Meanwhile, an “Identity Theft: The Aftermath 2006” survey conducted by the Identity Theft Resource Center

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